| FEATURE |
FUNCTION |
BENEFIT |
| Secure Online Booking System |
- Allows site visitor to search for room availability by date and securely book using their credit card
- Allows hotel to take control of their online booking system, allocating rooms to be available online by room type and/or date
- Online package bookings allow hotel to set-up new packages (e.g.
"one night B&B plus Dinner!") easily and make available to the
online booking system
- Online site is designed to be stand-alone and does not require complex integration into existing legacy booking systems
|
- Encourages repeat visits by potential customers to site (using such tactics as 5% cheaper deals online!)
- Online bookings under full control of the hotel. No dependency on third party company to alter means no ongoing costs
- Booking system is self-contained, with no dependency on clearing companies or booking service providers. No transaction charges
- No expensive integration issues
|
| Content Management |
- Hotel has full control of:
- Room details & rates
- Latest News
- Restaurant Menus
- Local Attraction Links
- Special Offers
- Guest Book
- Extended CM System provides hotel with much more control over all
pages content not just the standard listed above, (e.g. change the text
and images on the homepage!)
|
- No dependancy on third party company for general content modifications, dramatically reducing ongoing costs
|
| Multi Hotel Management |
- Provides large hotel chains to manage all hotels under one umbrella site
- Provides small hotels/B&B's/Guest houses to group themselves together (based on common trait such as geographical location)
|
- Less cost incurred by providing one solution for multiple sites
|
| Online Golf Booking |
- Allow site visitors to book tee times on affiliated golf course
- Fully manageable by hotel staff
|
- Additional beneficial functionality encourages site re-visit rate
|
| Online Statistical analysis |
- Allows hotel staff to monitor the site visitor statistics (how many times particular pages were visited, referral stats, etc)
|
- The hotel can easily gauge and monitor the effectiveness of the site and various marketing campaigns
|
| Auto Email Alerts |
- Allows visitors to add themselves to an auto alert system that alerts them whenever new special offers become available
|
- Proactively pulls customer back to site keeping the hotel brand at the forefront of the customer's mind
- Develops relationship with customer and enhances loyalty
|
| Direct Email Campaigning |
- Monitors visitors booking patterns and proactively emails them with
potentially relevant info (e.g. visitor booked during the art festival
in 2003, system auto emails them 2 months before next similar festival)
|
- Automatically encourages repeat business and encourages site revisits
|
| One setup cost |
- One fee covers site web design, online hosting, SSL setup and installation, and search engine registration
|
- One point of contact, no requirement for hotel management to deal
with separate ISP's, graphic designers and web development companies
- Can work with other providers if the hotel requires.
|
| Optional Annual Maintenance Contract |
- Maintenance contract ensures that experienced Sulware staff are
available for site modifications and corrections during normal working
hours with a fixed SLA to suite the most demanding client
- Regular site backup service
|
- Peace of mind that the hotels online channel is in the best possible hands at all times.
|
| Optional Delivery Solutions |
- Sulware Online Hotel comprises of a number of combined services and product modules offering
a complete delivery solution. Alternatively the hotel can pick from this list to best suite
their current situation (ideal for hotels with existing websites that wish to avail of a subset of product features)
|
- Allows hotel to pick the most cost effective route for them to get the functionality they require online.
- Flexible online solution tailored to the customers requirements
|