RecipeGuru.co.uk aimed to do for recipes what iTunes did for music. At it's heart was a membership system where members can browse a large selection of top quality, premium recipes from top chefs around the world. If they see a recipe they like they could purchase it and add it to their own online cook book.
The core premise was to allow publishing houses that have a large back catalogue of recipe books to break out the books recipes into individual online offerings that can be bought for cents. This added a whole new sales channel for the content with minimum effort.
Recipes were managed by a back end administration tool, where operators could upload individual recipes from various sources. Either directly key them in and upload individual images or do an import from a supplied recipe digital feed if available.
Once the recipe was in the system, it was catalogued and categorised accordingly and instantly became part of the online library.
A detailed search engine then could have been used to search for any recipe based on chef, ingredients, or keywords, with new search functions coming online shortly to allow for searching based on members personal preferences, as well as intelligent searching based on ranges of ingredients on hand.
Members could rate and comment on any recipe and share their experience of the recipes with the RecipeGuru community.
This was an NDRC based start-up company (Irish government based incubator programme) that Sulware partnered with from 2015 to 2017 in order to help get the initial version of the product defined and built and then get the companies IT arm up and running.